What’s Up with Orange L.A. River Billboard?
June 9, 2011 § 12 Comments
Somewhat random post here… but do any of our eagle-eyed readers know what’s up with this Los Angeles River billboard?
I spotted it yesterday… not sure if it’s a series or a one-off. It’s facing north on the east side of Figueroa Street at 39th Street – across from “Christmas Tree Lane” in Exposition Park. It shows a larger historic black and white aerial photo of the L.A. River in Atwater Village, mostly focused on the Glendale Hyperion Bridge (officially the Victory Memorial Viaduct.) That 1928 historic bridge is fairly easily recognizable from the Red Car trolley pier walls extending downstream. In the frame is a smaller second image, cropped circular, with a blue arrow pointing to spot in the larger image. In an example that’s maybe a bit similar to what Riparian Rap blog calls geomorphically incorrect art, though the arrow points to the Glendale Hyperion Bridge, the circular insert detail is an image of the 1927 Fletcher Drive Bridge. In both images, the water and the bed of the river have been painted orange.
Anyone know what this is? Are there any more around town? Is it street art? or a sleeper campaign for a new orange soft drink? Let us know what you think in the comments below.